The Role of Digital Platforms in Scaling Social Enterprises: A Study of Business Model Innovation in China
DOI:
https://doi.org/10.53797/ujssh.v3i2.41.2024Keywords:
Digital Platforms, Social Enterprises, Business Model Innovation, Scalability, ChinaAbstract
This study investigates the role of digital platforms in scaling social enterprises in China and examines the mediating effect of business model innovation (BMI) on this relationship. As digital tools become integral to modern business practices, their impact on social enterprises' ability to expand and innovate is increasingly significant. Using a quantitative approach, a survey was conducted among social enterprises operating in various sectors and regions of China. Data collected were analyzed with statistical techniques such as correlation and regression analysis to identify patterns and test hypotheses. The findings reveal that adopting digital platforms like WeChat and Alibaba plays a crucial role in enhancing the scalability of social enterprises. Moreover, business model innovation mediated this relationship, indicating that enterprises leveraging digital platforms effectively adapt their value propositions, service models, and customer engagement strategies, supporting sustainable growth. These results highlight the importance of integrating digital technologies into the strategic planning of social enterprises to achieve both social impact and financial viability. This study contributes to the literature by demonstrating how digital platforms can be harnessed to overcome scalability challenges and enhance the overall effectiveness of business model innovation in social enterprises. Implications for policy and practice are discussed, emphasizing the need for targeted support and resources to help social enterprises leverage digital tools effectively.
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